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ABEEHA IQBAL
Aspiration Statement
I want to pursue my postgraduate studies in design that focus on solving real-world problems and enhancing the quality of life for everyone. As a career, I am inclined towards design focuses (graphic design, UX UI design, service Design, interior design), photography, field research, and marketing.
Core Skills
- Research
- Data Visualisation
- Data Analysis
- Programming
- UX UI Design
- Event Management
- Video Editing
Experience
Leadership / Meta-curricular
- Habib University WWF Club - Vice President
- HU Serve Club - Hamdast Project Lead
- HU Graduate Committee (2019) - Graphic Designer
- Kashf Magazine - Graphic Designer
- Indus Earth Trust (Partnered with HU Students) - Photographer
Internship / Volunteer Work
- Liquid Technologies - Jr. UI UX Designer
- Santex - Marketing Intern
- Eglett - Creative Marketing Intern
- Fetch Sky Technologies (2019) - Intern
Publications / Creative Projects
- Post-colonial Architecture in Karachi: Photographing University of Karachi: Photographs from the project were exhibited in Aks-e-Sindh, Liaquat Memorial Library, Karachi (2021)
- Conducted Health and Hygiene Workshops at a Government School for the course, "Design Thinking for Sustainibility" (2019)
Final Year Project
Project Title
Food Wastage in Pakistan: A Nonsensical Problem
Description
Hunger levels in Pakistan here reached alarming levels despite being an agricultural country with enormous amounts of food philanthropy happening across the country. Food wastage is a nonsensical problem and can be tackled. This Capstone Project involves a detailed research paper titled as, "There’s No Such Thing as Waste, Only Stuff in the Wrong Place: Food Wastage, Its Sources, and Prevention in the Case of Karachi, Pakistan". The paper focuses on identifying sources of food wastage and common patterns between consumers and further proposes solutions that are specially tailored for Pakistan. A mock-up mobile application aiming to mitigate food wastage on a bigger scale is also being proposed. This application enables anyone to donate and share food, and one can also buy surplus food from food businesses at discounted prices.